With many coffee chains, like Starbucks and Dunkin’, starting to sell fall-inspired beverages, CivicScience surveyed Americans on their favorability toward the infamous pumpkin spice latte (PSL). Survey data of 1,800+ respondents show that 35% of U.S. adults are PSL fans, and 65% are unfavorable toward this fall beverage.*

Check out how these two groups compare: