With the announcement of Taylor Swift’s new tour and recent album drop, CivicScience surveyed U.S. adults on their favorability toward Taylor Swift. Survey results show that among those familiar with her, 9% of respondents say they ‘love her,’ 27% ‘like her,’ 41% are neutral, and 24% are not fans. 

So, what differentiates those who love Taylor Swift from those who don’t? CivicScience has the answers: