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Recent CivicScience data shed light on the significant influence of online reviews and the types of reviews that have the greatest impact. But just how often are consumers actually leaving product reviews for their online purchases? New findings reveal that 21% of online shoppers write reviews for 50% or more of the products they purchase online – and just 7% consistently review 75%-100% of their product purchases. In contrast, the majority of shoppers (60%) leave a review for less than 25% of their online product purchases or don’t leave any at all.
So, how do those who review their online purchases most often compare to those who rarely or never do? CivicScience has the answers: