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In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with their app offerings, where they can join a virtual ride, take a yoga class, or experience the variety of workout classes available. A recently announced partnership with TikTok, which will host custom Peloton content on the popular platform, may help to expose the fitness company to new audiences.

Take Our Poll: Have you ever tried a fitness routine / exercise primarily because of a celebrity’s endorsement or recommendation?

Who is most likely to become a Peloton subscriber? Recent CivicScience data show that 6% of U.S. adults 18+ report that they have a Peloton subscription. Peloton subscription users exhibit distinctly different traits than other consumers. Here are just five insights from the CivicScience InsightStore™ that put them in a league of their own: