CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more.
When it comes to furniture and home goods, Ikea and Bed Bath & Beyond are leaders in the industry. The Bed Bath & Beyond name has resurfaced on the scene after its recent acquisition by online furniture giant Overstock.com, which has since rebranded to Bed Bath & Beyond. Ongoing CivicScience brand tracking since the merger in August 2023 shows that the Bed Bath & Beyond brand is still extremely popular – 41% of U.S. adults say they are favorable to the brand, while 30% are favorable to Ikea.
What sets the customers of these brands apart from one another? Check out the infographic below – the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™.
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