CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more.

As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Academy Sports + Outdoors and REI customers.

According to the latest CivicScience data, 38% of adults are favorable to shopping at Academy Sports + Outdoors compared to 26% who enjoy shopping at REI. Despite similarities in these brands’ offerings and focus, customers of each appear to have stark differences in a variety of areas. 

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Here’s a preview of the InsightStore’s capabilities, through the lens of Academy Sports + Outdoors and REI customers: