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Amazon has wrapped up another edition of its October Prime Day sale, Big Deal Days. This year, Amazon reported Big Deal Days was its biggest October sales event ever. While it was a record event for Amazon, CivicScience’s exclusive What We’re Seeing: Big Deal Days Unboxed webinar revealed the noteworthy trends below the surface.
What shoppers spent and what they bought showcased just a couple of the key differences from Amazon sales of prior years. One important finding highlights how consumer spending is shifting, with a greater percentage spending under $100 on Big Deal Days this year. And although shoppers reported spending less on average, they also reported purchasing more home goods, apparel, and electronics this year. The beauty category, an area CivicScience closely monitors, also showed a strong increase (+20%) over last year’s sale, likely aided by parental acceptance of skincare and beauty products for their Gen Alpha children.
Let us Know: Did you shop Amazon Prime Big Deal Days this past week?
The Prime Big Deal Days event offers a barometer on where consumers stand as holiday shopping begins to ramp up. There’s much more to unbox from our Big Deal Days webinar, from how it might impact holiday shopping to how the upcoming election is affecting the spending of Amazon Prime members. Get in touch to learn how you can access the recording of this exclusive presentation.
