The Gist: Consumers who have made purchases on Amazon over the past 6 months are more likely to be potential car buyers.
As I was digging around in our question library, I found a striking correlation – or at least striking to me. Here is what I’m talking about:
When I looked at our data surrounding Amazon purchasing behavior, this correlation emerged. Looking at data from the past 6 months only, I found that consumers who have bought groceries on Amazon are more than 2x as likely to lease or buy a used car in the next 90 days.
This finding highlights one of my favorite things about Big Data; being able to discover fascinating and unexpected correlations that have been missed, or would be missed otherwise (see: correlations between health and economic outlook).
This correlation doesn’t just end with grocery shoppers, or even with used cars. To illustrate, let’s swap grocery shoppers and used cars with electronics shoppers and new cars:
Interesting, right? Consumers who have purchased electronics on Amazon over the past 6 months are more likely to buy or lease a new car, echoing the grocery and used car data above.
So, it’s no wonder why the company launched Amazon Vehicles last summer, which caters to the potential car buyer. Of course, Amazon doesn’t provide much data around the success of these services, but if our numbers are any indication, there’s a pretty good chance it will fare well, that is if it hasn’t already.