Since discovering that 50% of those following the Dakota Access Pipeline (DAPL) story thought construction should stop, we’ve continued to track sentiment around this heated conflict. Despite recent occurrences, there hasn’t been much change in public opinion. However, we found one insight definitely worth noting.
After asking the following question this week, here’s what we found:
Last time we asked this question, 22% of respondents said they had not been following the controversy in Standing Rock. Now that number is down to 17%. In other words, awareness of the conflict is growing.
For many new stories, sensation seems to fade after only a few weeks, but this seems to be different. With the ongoing developments surrounding Standing Rock, this may not be an issue that dissolves anytime soon.