Publishers like Variety, MSN, The Hill, Vox and many others utilize CivicScience polling to gather robust and actionable insights about their digital audiences.
- Polls gather over 1M new responses per day nationwide.
- 600K questions are tracked in the CivicScience database with over 10 years of historical data.
- Polling widgets are free to publishers and easy to embed in articles, newsletters or section fronts.
- Millions of news consumer insights are available to publishers who are polling partners with CivicScience.
- Optimize your editorial, advertising, and product strategies with deep insights about your readers.
See the poll experience on Variety.com
Publishers typically integrate polls at the bottom of every article, inviting readers to answer questions and see how their sentiments compare to others. Responses provided are permissioned by the reader, thus providing rich 1P data to support direct advertising, personalization, and subscription opportunities.
Track thousands of behaviors, beliefs, traits, intents, and interests for your audience to deliver relevant and timely engaging digital experiences.
| News provider preference | Intent to purchase a home | Household size | Content interests |
| Banking preferences | Income bracket | Media subscriptions | Social media usage |
| Trust in news | Race / Gender | Streaming habits | Shopping intents |
| Retail brand preferences | Pet ownership | Dining out habits | Marital status |
| Political affiliation | Travel intent | Brand awareness | Exercise habits |
Explore your audience insights using the CivicScience InsightStore
Publishers who integrate CivicScience polling may explore thousands of questions, responses, insights and reports to understand more about their audience and the U.S. general population. Here are some sample views available in the InsightStore.
How do your readers feel about the economy, jobs, their savings and investments? (Consumer Financial Health Index)
Where do your readers dine out?
What are the income brackets of your readers?
Increase engagement and revenue with DataScribe
DataScribe combines AI and live consumer insights to create content about up-to-the-minute trends and sentiments, drawing from the CivicScience database of nearly 700,000 poll questions and 6 billion consumer insights.
DataScribe relies soley on trusted CivicScience data, which has been used in thousands of articles for years in leading media outlets such as The Wall Street Journal and The New York Times, as well as ABC, CBS, and NBC News.
Publishers can create content in a variety of formats, such as news articles, social media posts, newsletter items, and podcast scripts. Research and sales teams also can use DataScribe to generate summaries of surveys and marketing collateral.
DataScribe is free of charge to all CivicScience publisher partners.
