When it comes to colas, Coke and Pepsi have long dominated the market with Coca-Cola being America’s favorite for years. However, both companies have been impacted by the pandemic, with Coca-Cola enacting layoffs and reducing brands to keep the company afloat.
So how are both companies faring as they launch into a new year? CivicScience asked more than 15,000 U.S. adults about their cola preferences, and as the data show, Americans still prefer Coke by a long shot.
While 52% of U.S. adults are favorable towards Coke, 40% say the same about Pepsi.
Coke favorables tend to be slightly more brand conscious than Pepsi fans when shopping for food, although both sets of cola lovers consider price more important overall.
Demographic data for both cola brands is very similar, and both drinks are priced competitively. So what sets Coke and Pepsi apart from each other?
When it comes to lifestyle choices, Coke and Pepsi favorables stand apart. For example, Coke fans exercise more regularly than their Pepsi counterparts. Pepsi fans have a larger concentration of consumers who don’t exercise at all.
There’s also a clear difference between Coke and Pepsi fans when it comes to eating out. Pepsi fans are more likely to eat at fast food restaurants, while Coke fans prefer fast-casual.
Interested in how your brand stands up against your biggest competitors? Drop us a line to get customized insights on your consumers and their preferences.