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Beyond Facebook: Profiling Active Users of Next-Tier Social Media to Drive Smarter Marketing
Exciting New eBook All About Social Media
What You'll Get
This 16 page eBook is filled with insights to help marketers and advertisers better understand key differences (beyond mere demographics) of active users of the most popular social media networks outside of Facebook. Daily and weekly users of Twitter, Instagram, Pinterest, Snapchat and Tumblr are each compared to the U.S. general population on a number of different consumer attributes.
The eBook reveals social media users'
- Market maven tendencies
- Price sensitivity & discriminating shopping behaviors
- Tech savviness
- Personal finances & health habits
- TV & sports fandom
- And more
Did you know?
Twitter users are more likely to be product evangelizers while Pinterest users are more likely to use coupons when shopping.