CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch.
Every year, millions of students start investing time and money into their personal and professional goals, whether they go to college, start working, or attend a technical school. However, high school graduates – specifically, Gen Z adults 18-24 – are feeling the lasting effects of the pandemic and, more recently, the resumption of student loan payments on their future plans. These factors have many students re-evaluating their college intent, such as pursuing an online degree or going to a technical school.
As many Gen Z adults start or return to college next month, here’s a snapshot of college intent today, given the complexities these consumers face.