During the pandemic, lockdowns pushed many Americans to get outside and get involved in outdoor activities, which created a lasting shift in consumer behavior. Today, many U.S. adults participate in pandemic-driven activities and outdoor recreation, whether to improve their mental well-being, take on a team sport like pickleball, or travel to national parks

Due to the increased involvement in outdoor activities, the outdoor recreation industry has experienced tremendous growth. The sporting goods industry has seen a 6.7% growth per year on average in the United States between 2018 and 2023, and retail giant Dick’s Sporting Goods exceeded sales expectations for fiscal Q4 2022. 

With spring and summer outdoor activities starting, CivicScience took a closer look at where consumers shop for their outdoor apparel and footwear. Check out which sports retailers are winning, from brands like Nike and Adidas, to sporting goods stores like Dick’s Sporting Goods and Cabela’s.

Want to see more insights like these? Let’s chat.