Walk into any store and there’s a good chance the seasonal section will catch your eye first. Many businesses place this section front and center, likely to encourage shoppers and place a little pressure–it only comes once a year, after all–to make a purchase. But recently, seasonality has taken on a whole new meaning. With pumpkin spice-flavored goods debuting in August, CivicScience decided to go a step further, asking more than 1,800 U.S. adults about when they actually want to see seasonal fall and winter items appear in stores.