CivicScience | Kohl’s Customers Will Be Beating Down the Door Faster Than Ross Shoppers

General, Retail

Kohl’s Customers Will Be Beating Down the Door Faster Than Ross Shoppers

Image Credit: Mike Mozart / Flickr

It’s clear by now that not all brands will recover from the coronavirus crisis at the same pace. Some consumers are simply more willing to get out and shop post-lockdown than others. That means the stores and brands that these ‘eager beaver’ shoppers like could potentially get a more immediate boost than other brands. 

When it comes to discount department stores, Kohl’s seems to have the advantage over Ross. Consumers who are favorable to Kohl’s (46% of all U.S. adults in the past year) were much more likely than Ross favorables (33% of U.S. adults) to say they’d be comfortable returning to stores within a month.

Another factor coming into play is customers returning items after a long period of being unable to do so. As a drop-off point for returns on items bought on, Kohl’s may see an influx of foot traffic as consumers who had not been returning items in-store begin to do so. CivicScience data show that Kohl’s favorables are 25% more likely to return items in-store soon than Ross favorables.

The CivicScience Retail and Restaurant Recovery Tracker tracks when consumers will be comfortable with returning to in-person activities by your brand – and your competitors’ – favorables. Our clients have full access to up-to-the-minute insights on thousands of brands’ consumer bases. Sign up to learn more about your brand.

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