Virtual reality (VR) headsets are the new tech product people are excited about, especially gamers. The most anticipated VR headsets, such as Oculus Rift, Samsung’s Gear VR2, and HTC Vive have not yet been released. Many headsets are expected to make their debut just in time for the 2015 holiday season or early in 2016, so they may be on many people’s holiday wish lists. We wanted to get a better idea of who is likely to purchase a VR headset to enhance their video game play.

After polling over 10,000 adult consumers, we found that 8% were interested and likely to purchase a VR headset to enhance video game play. Very few people already own one (roughly 1%), and 9% are still undecided whether or not they will make this purchase.

VR headsets topline

By combining those who answered “very likely” and “somewhat likely,” we came up with the VR headset “likely buyer” segment and compared them to the general adult population on a number of different topics ranging from demographics, to media consumption, and shopping habits.

Let’s take a look at a few of the highlights:

  • 67% of likely VR headset buyers are men and 63% are millennials.
  • They are 28% more likely to splurge on themselves.
  • Likely buyers are also more likely to be market mavens – they are 39% more likely to try new products before others and 31% more likely to tell others about new brands or technology.
  • Likely buyers are almost 2.5X as likely to be following the NHL “very closely.”
  • They are 40% more likely to exercise several times a month or more.

Find out more about the likely buyers in our full Insight Report online.