This is only a glimpse of the data available to CivicScience clients. Discover more data.
Soda has been a staple beverage for decades, but the landscape is shifting. Prebiotic soda – often marketed as gut-healthy – is gaining ground, with brands like Poppi and Olipop leading the charge, and Coca-Cola entering the mix with its new Simply Pop.
According to CivicScience data, overall consumption of both regular (+3pp) and prebiotic soda (+5pp) increased from Q1 to Q2 2025, signaling that more consumers are reaching for soda overall – a trend that aligns with recent CivicScience findings showing it’s becoming a popular alternative to alcohol.
Answer our Poll: Have you tried any of the trendy prebiotic sodas, such as Poppi or Olipop?
Distinct consumer profiles are also emerging. Prebiotic soda drinkers tend to be more financially optimistic, tech-savvy, and open to trying new foods/beverages, whereas regular soda drinkers are more inclined to tell others about their favorite products and are more likely to do the grocery shopping for their household. Here’s a closer look at key insights to help brands better understand and effectively target each audience.
