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Prebiotic soda is emerging as a major player in the beverage industry, challenging traditional soda’s long-standing popularity. Brands like Poppi and Olipop have fueled interest in sodas promoting gut health through social media and even Super Bowl commercials. With demand rising, the market is projected to reach a global valuation of $545.5 million. Now, CPG giants Coca-Cola and Pepsi are looking to enter the space, with Coca-Cola recently announcing the launch of its new digestive health soda, Simply Pop.
CivicScience data also shows that prebiotic soda is gaining traction among the general population – 19% of respondents report having tried it, with most of them reporting they enjoy it. Another 15% haven’t tried prebiotic soda but plan to, while 23% have no interest, and 43% remain unaware of the category, indicating strong growth potential for the market. In particular, young Gen Z adults (aged 18-24) are driving much of this interest, as the majority have either tried or intend to try prebiotic sodas, whereas older generations are less familiar with the product.
As consumers grow more health-conscious in their beverage choices – paying closer attention to factors like sugar content – and major brands enter the prebiotic soda market, CivicScience examined prebiotic soda customers to understand what sets them apart.
Answer our Poll: Have you tried prebiotic soda (e.g., Olipop, Poppi)?
