When it comes to health and fitness trends, the one thing you can count on is that they are always changing. Whether it's a foodie buzzword, or the latest workout craze, fitness fanatics jump head first into novelty trends and behaviors. Using data from the CivicScience InsightStore™, we’re able to track health and fitness trends over time to see what’s new and novel, and to predict where we’re headed next.
There is a large amount of interest among college students and recent undergrads. Almost 50% of recent or current college students would prefer student loan assistance rather than a 401k offering. In the 35-44 age range, there is still almost 25% who would choose loan assistance over 401k.