Using data from CivicScience’s InsightStore™ platform, we reported on numerous shopping topics during the 2015 holiday season. This report is a recap of some of the top findings and discoveries, which can help retailers plan for the 2016 holiday shopping season.
This CivicScience InsightStore™ report uses data collected through our intelligent online polling methodology and data analytics to showcase some highlights across three aspects of consumers and their money practices in aggregate their general personal financial situations, their general economic attitudes, and their retail banking practices. Some of the data are comparative over time periods, and some data analyze consumers responding to research questions in the past year.
By using data from CivicScience’s InsightStore™ platform, we compare consumers’ shopping intent for Thanksgiving Day and Black Friday in 2015 to intent data stated in 2014. We’ll also profile the likely shoppers of each day.