Reports

Topical, timely insights from our data

Heavy Social Media Users Report

Heavy social media users are defined as people who use social media apps and platforms for more than 4+ hours a day. How does this highly engaged population differ from the general population?

Sustainability, Nutrition and More: What the Latest Health and Fitness Trends are Telling Us

When it comes to health and fitness trends, the one thing you can count on is that they are always changing. Whether it's a foodie buzzword, or the latest workout craze, fitness fanatics jump head first into novelty trends and behaviors. Using data from the CivicScience InsightStore™, we’re able to track health and fitness trends over time to see what’s new and novel, and to predict where we’re headed next.

The Smart Home Trend Has yet to Take Off

CivicScience discovered various insights on the interest level of purchasing home automation products. The report also profiles buyers and potential buyers of home automation products. Will the home automation trend ever take off?

The New Generational Divide: Generation Z vs. Millennials

Using data from CivicScience’s InsightStore™ platform, we’ve uncovered numerous and extensive insights regarding the behaviors and patterns of Generation Z and Millennial consumers. This report lists some of the top findings and discoveries related to the generations’ shopping habits, media consumption and technology usage.

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