What you need to know this back-to-school season.
Back-to-school shopping season is coming fast. After last year’s lackluster results for U.S. retailers, is this year going to be much better? How are parents and students changing their buying habits and which retailers will be affected the most?
On Wednesday, August 10th at 2 pm EST, CivicScience CEO John Dick will be presenting up-to-the-minute findings on this year’s back-to-school shopper and what’s driving them. The webinar will cover:
- When and how people are shopping, online and in stores
- How is spending shaping up compared to last year
- Where advertisers can best reach this year’s persuadable shoppers
- Messaging and value statements that will work best for last-minute shoppers