Anyone with their eye on the market will tell you marijuana is a big business right now. And as Canada legalized cannabis nationwide last week, its future only looks brighter. CivicScience dived into the new marijuana user, cannabis users, and the ongoing legal battle of legalization in the states.
Support of Legalization
As laws evolve, will marijuana find its audience? In a CivicScience poll of over 3,500 U.S. women from the past year, 55% support the legalization of recreational marijuana in their state.
Year over year, support has grown. Since 2015, women’s support for marijuana legalization has grown by 16% (46% to 55%).
The majority of women in the U.S. support marijuana legalization in a manner similar to alcohol. With most women on board, does this signal an emerging audience? Not necessarily.
Intent to Use
While most women support marijuana legalization, their interest in using it, either medicinally or recreationally, hasn’t grown. 22% of U.S. women say they’re more likely to try it as laws become less restrictive, but 71% say the opposite. So, many women who support the legalization of marijuana still aren’t interested in trying it.
This is proven further below. 59% of women who support the legalization of marijuana don’t have interest in using it.
While women’s support of marijuana legalization has grown over the past few years, interest in using it hasn’t. Many who support legalization aren’t more likely to try it as laws become less restrictive. However, nearly a quarter, of U.S. women (22%) say they’re more likely to try it as laws change. Marijuana’s eventual legalization will mean big business, but support shouldn’t be correlated with intent to use.
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