Interview: On Consumer Privacy, Data Tips, and the Future of Big Data

Quick Facts Name: Ross McGowan Years at CivicScience: 4.5 Location: Pittsburgh, PA Job Title: VP of Data Science College Major: Economics at Cornell University Graduate Program: Master’s in Statistical Practice at Carnegie Mellon University Job Summary: Ross is responsible for the practical applications of CivicScience data. Within the company, he helps drive product development and […]

Read More… from Interview: On Consumer Privacy, Data Tips, and the Future of Big Data

Re-Thinking Stereotypes: What Data Science Tells Us

  Let’s face it: Gender and age have long been the hallmarks behind most marketing and selling approaches. Those core demographic pieces of information are thought to predict much about our consumer preference and choice, as are other areas such as parental status and income. After all, the term “mom jeans” came from somewhere. The […]

Read More… from Re-Thinking Stereotypes: What Data Science Tells Us