Gamers Are Keeping Their Thumbs To The Pulse of Subscription Services

There’s been a lot of recent buzz about the video game industry, especially in light of the uptick in pandemic-related player migrations fueling and increasing the desire for downloads and fresh online content earlier this year. According to CivicScience data from the past three months, nearly half of the general population (45%) plays video games […]

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Brands That Win and Lose Among Twitch Users: Part 1

Amazon’s Twitch.tv has been in the news lately. The live-streaming platform now claims 17.5 million daily visitors and saw record-breaking increases in the amount of hours people are spending on the site since January.  CivicScience tracking shows a 30% spike in Twitch viewers in Q2 of this year. Surveying more than 151,400 U.S. residents (ages […]

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Is It Too Little Too Late for Sprint and Pokémon Go Partnership?

This summer, Pokémon Go took the gaming industry by storm. For months, Pokémon Go was the new water cooler talk and was all over the news. Back in July, we reported on the trend and it seemed that everyone was playing – young and old. Just today, Sprint announced that it’s teaming up with the […]

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