Out of Stock: A Comparative Look at Grocery Product Loyalists

The majority of consumers have experienced going to a grocery store and finding an item on their list is out of stock. Do they go to another store to purchase the product (which would be a loss of a sale for the original store)? Or do they substitute another brand or similar product (a win-win […]

Read More… from Out of Stock: A Comparative Look at Grocery Product Loyalists