Nate Silver recently published an insightful article on his blog about the state of the polling industry in the U.S. As he rightly points out, longstanding methodologies are at odds with the way consumers behave today. A shrinking number of people have landline telephones and fewer regularly answer them. Silver cites the prohibitive costs and […]
Read More… from Why People Should Care – A Lot – About Online Polling
Some dude that works with us starting geeking out about the daily Gallup tracking poll a couple weeks ago and dove into some of our data about President Obama’s approval rating. This is a new field for us so we figured it wouldn’t hurt to see how our daily numbers matched up with such a […]
Read More… from Our First Attempt at Pegging the Gallup Tracking Poll
Did you ever ask yourself why election voting booths are concealed by curtains? Of course not. It’s perfectly obvious. Voting is a private moment. It shouldn’t be influenced by peer pressure or fears of retribution. Consumer research should follow the same rules, allowing participants to maintain their anonymity if they choose. If everyone’s opinion was […]
Read More… from Why We Will ALWAYS Need Some Form of Survey Research
