Responsible for one of the catchiest, ubiquitous jingles in recent advertising history, Subway’s “$5 Footlong” campaign can trace its roots all the way back to 2008. When news broke recently that Subway was moving to a new $6 foot-long promotion, industry pundits quickly questioned the wisdom of another price-point-based strategy, especially with the $5 price […]
Read More… from Subway’s $6 Footlong Move Could Hurt them with Millennials
Two months ago, we published some landmark research on which part of a chicken wing people preferred most. While we are still waiting on news of our Pulitzer Prize nomination for this masterpiece, our crackpot team of scientists have delved into another polarizing chicken wing debate: Blue Cheese or Ranch? To explore this exciting frontier […]
Every once in awhile, we research a particular topic and I expect the results to come back 100 to 0. Questions like “What is the greatest NFL franchise of all-time?,” for example, should unanimously yield nothing but “Pittsburgh Steelers” as a legitimate response. After a recent debate in our office about the best part of […]
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