Gretchen Tibbits is CivicScience’s President and Chief Operating Officer. In addition to her operational responsibilities, she leads the company’s commercial-facing teams, focusing on Data-Driven Advertising, Media Partnerships, Consumer Data and insights, and Audience Activation and Measurement. Prior to her move into investment banking, Gretchen had a 25+ year career in the media industry, including being the president and COO of LittleThings. She held leadership roles at a diverse group of companies, including StyleCaster, Hearst, ESPN, WorkingWomanNetwork, and Inc. She has been named to the Folio 100 and is a Digital Hall of Fame honoree.  Gretchen’s banking success includes representing Trusted Media Brands on its merger with Jukin Media; Outside (formerly Pocket Outdoor Media) on ten acquisitions, including its acquisitions of Outside Magazine & Outside TV and Pinkbike, CyclingTips, Trailforks; and Wild Sky Media on its sale to Bright Mountain Media. Gretchen earned her B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident, and for which she serves on a number of boards, most notably Chairing the Arts Endowment and the Capital Campaign for the Center for the Arts. She earned her MBA from NYU Stern School of Business, where she was a Stern Scholar. She is on the board of the Tectonic Theatre Project, a proud resident of Harlem, a theater lover, a wine collector, and an avid traveler.