CivicScience | The Conservative Appeal of Parler

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The Conservative Appeal of Parler

Parler’s main appeal is free speech. The social media platform, much like Twitter, has been around for two years but recently picked up steam around the presidential election. At the time of this writing, Parler has held the No. 1 spot on both Apple and Google app stores.

According to recent CivicScience survey results, 10% of the population 13 and older is either using the app (6%) or likely to try it (4%). Overall, only about a fourth of the population has heard of it, giving the platform a lot of room to grow its user base as awareness strengthens.

Americans aged 13 to 24 are more likely to have adopted Parler, but those in the 25 to 44 age group aren’t too far behind at all.

Like many things of late, interest and adoption of Parler is divided among political ideology. Conservatives are three times more likely than the general population to be on it or intend to sign up. Since Twitter labeled a series of President Trump’s tweets as misinformation –and after Joe Biden was declared President-elect– many conservatives have seen Parler as a haven for free speech without the restraints of the big social platforms. Liberals and moderates barely have any intent to sign up in comparison.

Pulling from Twitter More than Facebook

As the platform is described as Twitter-like, but without the community guidelines, it makes sense that more Twitter users than Facebook users have signed up for Parler.  In fact, Twitter users are twice as likely as the general population to be using Parler.

Parler is a platform to watch. In a country that is as divided as the U.S. is right now, it makes sense that more and more, those of the same political ideology will pool together. But will the platform grow its base beyond just one mindset? 

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