In all likelihood, health-conscious eating — and therefore dining out — will become more increasingly popular, which means that leading restaurant brands must be prepared to do battle for these customers. Among quick-service (“fast food”) brand leaders, this is a fight already well underway. But, do any of the chains have a head start? Who’s winning the PR and marketing battle for the healthy hearts, minds, and appetites of U.S. consumers?

We’re glad you asked!

In recent weeks, the data scientists at CivicScience analyzed millions of survey responses from U.S. consumers and their attitudes toward dozens of QSR, fast casual, and full-service dining restaurants, as well as their eating habits, demographics, and lifestyle. CivicScience also asked new questions to spotlight five of the biggest (and dubiously-healthy) QSR chains: McDonald’s, Burger King, Taco Bell, KFC, and Wendy’s.

We focused on two main areas:

  • Who is winning the perception war?
  • Who actually attracts the healthiest consumers?

Read more about what we found in the full article that appears today in the Huffington Post, and you can also access our free Insight Report for the data on this project, and several other chain restaurant research projects.