Use Cases

Uses for our real-time, deep consumer insights

Rapid Reaction

While there are many solutions and tools out there to help researchers, marketers, and communications teams, and even the news media conduct “real-time” polling, the ability to get an answer to a question quickly is the CivicScience difference.

Audience Measurement

Giving media companies real-time, deep consumer research power to measure and understand audiences better than ever before.

Partnership Evaluations

Use our expansive research data to improve the selection, marketing, and ongoing measurement of licensing and partnership investments including licensee, partnership, sponsorship and celebrity endorsements.

Product Innovation Planning

We combine our intelligent polling platform with the burgeoning field of Expectation Science to help brand marketers and product development executives predict the success of new products and product features.

Competitive Monitoring

Competitive monitoring and research is among the most common and coveted uses of our platform. It enables marketers to see competitor brand or campaign impact the moment it happens and use our rich, in-depth insights to conduct strategic, "right-now" competitive analysis.

Micro-Segmentation

Social media tools and customer panels can tell marketers what their "super fans" and influencers are thinking and doing. With CivicScience, the opinions of the massive middle can now be part of the process.

Whole Consumer

When you ask over 1,000 questions, a few questions at a time, to a massive audience of hundreds of thousands of consumers each day (like we do), you are going to get as close to a 360-degree image of consumers as possible.

Sentiment Studies

One of the most common use cases for the CivicScience platform is to provide a view into what consumers think about a certain topic or brand, and to provide that information in both real time and as a trended, comparative view over time.

See what insights we have about your organization

Chat with someone from the CivicScience team and let us know how we can help you.

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