Following in the footsteps of Elon Musk’s Twitter Blue, Mark Zuckerberg recently announced plans for a paid verification service for Meta platforms Facebook and Instagram. Meta Verified, which starts at $11.99 per month, claims to offer a verification badge, increased security against impersonation, and heightened search visibility, among other things. But are Meta users going to bite at that price tag?
According to CivicScience’s latest data, just 6% of U.S. adults who use either Facebook or Instagram say they’re ‘very likely’ to sign up for Meta Verified – with a total of 18% at least ‘somewhat likely.’ The overwhelming majority of users are not at all interested in the service, which Meta is likely banking on to recoup some of the company’s significant losses from last year. These early interest levels fall beneath CivicScience’s early polling for Musk’s revamped Twitter Blue service last November.
Interest in the monthly service is significantly higher among Gen Z adults aged 18-24, with 18% clocking in at ‘very likely’ – and half claiming to be at least ‘somewhat likely.’ Adults aged 25-34 also more than double the average user’s interest level. Older adults, however, who use Facebook at a higher rate than other social media sites, are far and away the least likely to pursue Meta Verified (97% claim to be ‘not at all likely’ to subscribe).
Although monetizing social media use has become a more common trend, it remains to be seen if a large enough share of all users will adopt the subscriptions for it to be a worthwhile venture. Want to know how your consumers feel about the latest social media trends? Let’s chat.