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There are still a few hours left to get a taste of those Prime Day deals. CivicScience previewed interest in Amazon’s annual flagship sale last week, finding a strong surge in shopping intent among Prime members year-over-year. But what are they buying, and how much are they spending? Here’s a preview of the results, which will be presented in full during our webinar on Thursday, July 13.

As of the time of writing, over 4-in-10 Prime Day shoppers claim they spent more money for this July’s sale compared to last year’s Prime Day sale – and 22% said it was ‘much more.’ The majority of shoppers spent at least the same amount or more than they did last year, and less than one-third of shoppers have spent less than in 2022.

Although a majority of shoppers have spent under $100 on Prime Day so far (62%), 38% of all Prime Day shoppers have spent over $100 thus far. This year’s also seeing an increase among shoppers buying both planned and impulse purchases (26%) compared to the 2022 Prime Day figures (23%).

Consistent with CivicScience’s early tracking for this year’s Prime Day, which found smart TVs and AirPods/headphones leading the pack among specific products polled, electronics and tech are the top category for Prime Day shopping thus far, followed by home goods and decor. Despite its timing in the heat of summer, outdoor items ranked at the bottom of categories polled by CivicScience.

For even more Prime Day insights before anyone else, join CivicScience CEO John Dick for a live webinar Thursday, July 13, at 2 p.m. EST to get a first look at Amazon Prime Day results and what they could mean for retail in the months ahead.

CivicScience has been surveying thousands of Amazon Prime shoppers during Prime Day, and John will share immediate results on these shoppers. This includes how much shoppers spent this year, the categories they bought, and product availability – benchmarking metrics against past years and slicing the data by key demographic groups. Register now.