This is just a tiny glimpse of the data available to CivicScience clients. Discover more data.
1. Americans are eating dinner earlier in the day compared to before the pandemic.
Building off of a recent CivicScience study on American eating habits, new CivicScience data illuminates another emerging trend – since the pandemic, a rising percentage of consumers are eating dinner earlier in the day. The data show that so far in 2025, 14% of respondents say they eat dinner before 5 p.m., up from only 8% in 2019. The percentage who eat dinner after 7 p.m., meanwhile, has dropped from 30% in 2019 to 19% today. Overall, the approximate average weekday dinnertime in the U.S. is about 5:53 p.m. – 20 minutes earlier than it was six years ago.
Use this Data: CivicScience clients leverage real-time data like this to anticipate shifts in consumer behavior as they happen, helping them stay ahead of trends that could support growth and retention efforts.
2. Close to two in five Americans have visited a public library in the last three months seeking quiet, study, or research time.
As “third spaces” vanish across America, public libraries stand as one of the last indoor spaces where people can gather, learn, and connect without the expectation of having to make a purchase. New CivicScience data show 38% of U.S. adults have visited a public library in the past three months—rising to 55% among Gen Z adults but dropping to 22% among those 65+.
Additional data highlights the variety of different purposes libraries serve for their visitors. Many library users, especially younger adults, go to the library for quiet/studying time and research and reference services. Libraries also serve as a way for Gen Z, in particular, to access computers and the internet as well as career assistance.
Let us Know: How often do you visit your local public library?
3. Thin crust is the leader when it comes to American Pizza lovers’ favorite style of pizza crust, but not all ages agree.
Domino’s took the pizza world by storm earlier this month by releasing its first-ever stuffed crust pizza. With this in mind, CivicScience asked American pizza enjoyers about their favorite type of pizza crust. The data show thin crust is the leader, with more than 3 in 10 pizza lovers favoring this style of crust, followed by original, pan/deep dish, and stuffed crust. Generational divisions do exist, however. While Americans in all age groups are about equally likely to prefer original and pan/deep dish pizzas, Baby Boomers are twice as likely as Gen Z adults (48% vs. 24%) to say that thin crust is their favorite, while Gen Z is more than four times as likely as Baby Boomers (22% vs. 5%) to enjoy stuffed crust the most.
Take our Poll: How particular are you about your pizza crust?
