Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week:
1. Uninsured Americans are much more concerned about affording COVID-19 tests and treatments.
On top of the thousands of COVID-19 cases reported daily, the $25 billion in federal funding for COVID testing and treatments for uninsured Americans is nearly running out. Currently, about 4 in 10 U.S. adults say they are concerned about their ability to afford COVID-19 medical expenses if they were to need them. That percentage is significantly higher among those without health insurance — about 6 in 10 uninsured adults say they are concerned, with nearly a quarter expressing high levels of concern.
2. Consumers are shopping online now more than they typically do.
With the holiday shopping season in full swing, CivicScience data show that Americans are opting for online shopping more than they usually would this time of year. Over the last month, the number of consumers who report they’re shopping online more than usual has increased by nearly ten percentage points (37%), reaching levels from last year (38%).
3. Twitter users express higher levels of concern about online hate speech.
CivicScience has been tracking sentiment on Elon Musk’s acquisition of Twitter, such as how optimistic users are about the platform’s future and Musk’s approach to Twitter verification.
More recently, hate speech on Twitter has been in the news — reports state there’s been an increase in hate speech on the platform since his takeover. Currently, roughly three-quarters of U.S. adults are concerned about online hate speech. However, this percentage increases to 88% when looking at weekly Twitter users.
Want to see more insights like these? CivicScience clients receive the full report every week. Let’s chat.
