Bombas, a premium basics apparel brand that donates an item for every product purchased, has built and grown a loyal customer base with their cult-favorite, durable Bombas socks. The company is also popular for its basics like T-shirts, underwear, and slippers. Per the latest CivicScience data, a large percentage of Americans have given Bombas products a try. Among those familiar with the brand, one-quarter of respondents own Bombas socks or other clothing items, and another 23% intend to purchase a Bombas product. Conversely, just over half of Americans report they’re not interested in buying from Bombas (53%).

With a high percentage of intenders in the market for Bombas products, who’s likely to make a purchase? CivicScience has the answers:

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