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When it comes to pizza, Domino’s is a household name. But even household names aren’t immune from the fluctuating economy. In an effort to combat the impact of economic uncertainty on the food industry, the company is revamping its loyalty program and creating new partnerships with brands like Uber Eats. But will these efforts translate into maintaining and gaining loyal customers? 

CivicScience has the inside scoop on Domino’s customers. Recent CivicScience data show that 42% of U.S. adults are favorable toward the largest pizza chain in the U.S., and Domino’s fans exhibit distinctly different traits than other consumers. Here are just five insights from the CivicScience InsightStore™ that show how Domino’s customers have the upper crust:

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