When Apple releases the newest version of its iPhone, are you someone who upgrades immediately or do you wait to see what people say before making the switch yourself?
Whether it’s a new fashion trend, food delivery service, or the latest tech device, some people are quicker to test out new products than others. We call these people early adopters. The most recent data tracking from CivicScience shows that 29% of U.S. adults say they typically try products before other people.
Early adopters tend to exhibit distinctly different traits and consumer behavior. Here are just five ways that brands can better understand how early adopters differ from those who are more hesitant to try new products before others:
To learn more about how the CivicScience InsightStore can help your brand reach the early adopters among your target audience, get in touch.