CivicScience keeps a pulse on the latest beauty trends through our database of over 130 million consented profiled respondents. If you’re interested in seeing more insights like these, register for our U.S. Beauty Buyer webinar here, or contact us here.

From Super Bowl commercials to TikTok videos, beauty advertising holds considerable influence today. It oftentimes shapes beauty trends and helps define which brands are trending and which ones are not. That’s why it’s more important than ever to have a pulse on the beauty buyer and which channels they go to for product recommendations, advice, and information. Here’s a close look at today’s beauty advertising trends, per the CivicScience InsightStore™:

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The Top Beauty Advertising Trends, According to Consumer Data by Sara Shriber