CivicScience | A Whopping 48% of Americans Drawn to Burger King's 'Real Food'

Hospitality, Retail

A Whopping 48% of Americans Drawn to Burger King’s ‘Real Food’

Image Credit: Burger King

The release of Burger King’s time lapse of your classic Whopper succumbing to a slow, fuzzy mold is meant to be both disgusting and hopeful. This riveting marketing campaign was released with the announcement that the chain has proudly updated its main menu to include items free from artificial flavors and preservatives.

A CivicScience survey of over 2,000 Americans 13 and older shows initial interest in the quick-to-mold Whopper at almost 50%.

While there is substantial interest in how these ‘real foods’ will compare to their conventional counterparts, there is one group that might surprise. Gen Z, said to be attracted to healthy food options, showed the least likelihood to head to the drive-thru.

It will take more analysis to understand why that might be, but you can count on CivicScience to follow up with deeper insights as they roll in.

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