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As spring settles in and the weather warms up, so does anticipation for 4/20 — a notable day on the cannabis calendar. With that date just around the corner, it’s the perfect time to take a fresh look at CivicScience data on cannabis consumption.
After five straight years of growth, the percentage of respondents aged 21 and older who report using cannabis daily has leveled off at 17% in 2025, holding steady with last year (excluding ‘I prefer not to answer’). At the same time, the share of those who say they ‘rarely’ or ‘never’ use cannabis has risen to 69% — the highest it’s been since 2020, when 82% said the same.
While daily consumption has either stagnated or declined across most age groups since last year, Millennials aged 30-44 buck that trend — daily use among this group has so far carried on into this year. Still, even among them, overall usage has fallen.
Use this Data: CivicScience clients use real-time data like this to spot segments that may be driving or breaking with trends, allowing them to remain agile and spot growth opportunities in an uncertain market.
A deeper dive into cannabis consumption methods reveals one noteworthy upward trend – users are increasingly turning to edibles for their cannabis enjoyment. This rise has come at the expense of ‘other’ methods such as tinctures or balms.
That said, one of the ‘other’ methods is likely in the form of cannabis beverages. And while the percentage of those who say they’ve consumed cannabis-infused beverages at least ‘frequently’ has changed little from the 16% seen back in February, there appears to have been a slight bump in interest in trying these beverages. One in five now say they have an interest in trying one, up slightly from 18% in February.
Take our Poll: Do you think cannabis is safer than alcohol?
Beyond consumption, how do today’s cannabis consumers stand out? Here are four key insights to know about those who consume cannabis at least ‘a few times per year’ in 2025:
As it stands today, recreational marijuana use is legal in some fashion in 24 states, with medicinal use legal in 39 total states. The latest tracking data show Americans overall have become less keen on adding to those totals. While a two-thirds majority supports legalization in their state, that percentage has fallen by six percentage points from 2023 (excluding ‘no strong opinion’). Conversely, those who oppose legalization in their state have climbed by six percentage points over the same time frame.
Weigh In: Do you think it has become more socially acceptable to use cannabis in recent years?
The cannabis landscape in 2025 shows a loyal but stagnant group of daily users, while casual use wanes. With support for legalization also slipping, the industry has some hurdles to clear. Edibles and the still-engaged Millennial base could provide momentum, and the broader cannabis consumer is still highly relevant for categories like fitness tech, streaming, and personal devices.
