For many Americans, delivery apps have become a more regular part of meal-time conversations. But not all delivery apps were created equal. As the data show, Americans may be having a change of heart about how they order their meals.
Grubhub has been around for more than 15 years – 20, if you factor in the history of Seamless, the company with which Grubhub merged back in 2013. Yet, new-kid-on-the-block DoorDash has captured huge marketshare and become one of America’s favorite food delivery apps. In light of Grubhub’s declining favorability, here are some the key data points related to delivery services and the state of the booming food delivery market.
While 8% of U.S. adults currently order delivery once or more per week, 15% do so once or more per month. This means that 23% of Americans have some level of monthly investment in delivery apps such.
DoorDash currently has the highest favorability, with 19% of U.S. adults having tried and liked the service. Grubhub comes in second with 16% favorability and Uber Eats in third with 14%. Although Uber Eats may have the lowest favorability of the three at this time, it does have the highest percentage of respondents who intend to try it, which means delivery app loyalties could be changing.
Each of the three apps have equal levels of awareness among the general population, but Grubhub intenders significantly lag behind in usage of food delivery services. DoorDash and Uber Eats intenders are much heavier users of food delivery services reflecting a shift away from competing apps like Grubhub.
And, as the data show, the preferences of younger adults may be one of the contributing factors to Grubhub’s loss of popularity. Although all three services are popular with the 18- to 29-year-old crowd, Grubhub is decidedly the least popular.
In general, the consumers who use food delivery apps the most are adults aged 18 to 29, which means the opinion of the youth matter to the success of any delivery service right now.
And not only that, young people are the most invested in these services with 37% of those under 30 saying they pay for at least one premium delivery app service.
Food delivery services show no signs of slowing down. Young generations are at the wheel with this trend so to play the game, companies need to figure out exactly what makes them tick. Luckily, we can help with that. Drop us a line to learn how we can get you everything you need to know about key demographics that matter to your business.