CivicScience’s always-on polling shows that Gen Z is clearly a generation with diverse tastes and interests. From their coffee-buying habits to the airlines they chose to fly, it’s evident that Gen Z consumer behavior differs from the Gen Pop. 

In this ongoing series, we’ll examine how Gen Z adults aged 18-24 rank brands in various industries and how they compare to the general public. This month, we’re taking a closer look at the top widespread grocery retailers among Gen Z:

Want to see how Gen Z ranks brands in your industry? Work with us.