Headlines have been dominated by news of a leaked document outlining the Supreme Court’s intent to overturn Roe v. Wade. An increasing percentage of people are feeling “very concerned” about gender equality this week, likely in response to current events.

Close to half (45%) of the general adult population says they “strongly oppose” the decision to overturn Roe v. Wade, which is about double the percentage of those who “strongly support” it (22%). The vast majority of the population (71%) either opposes or is neutral about overturning it.

But what about brands coming out for or against the decision? Amazon even made an announcement involving its employees. CivicScience data show that more than a third of U.S. adults believe companies should take a stand on important social and political issues, but more than half (56%) think they generally shouldn’t.

While the majority of consumers believe companies generally shouldn’t take a stand on important social and political issues, just under half of U.S. adults say they would nevertheless switch to brands that share their values. 

Those who oppose the Supreme Court’s decision to overturn Roe v. Wade are more than twice as likely as those who support it to think companies should take a stand.

Furthermore, those who would switch to brands that share their values are more likely to oppose, rather than support, the overturning of Roe v. Wade.

With Roe v. Wade poised to be overturned, brands and companies are in a precarious position, both from an external (consumer) and internal (employee) perspective. CivicScience helps partners understand how everything is impacting their business. Watch our new video to find out how we do it.