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According to the latest economic data from the Bureau of Labor Statistics, consumer prices rose at a faster rate than expected in January. Ongoing CivicScience consumer polling underscores that inflation is still hitting Americans hard at the grocery store, as consumers continue to alter their grocery shopping habits to contend with high food prices. Gen Z shoppers are no exception, but their habits differ from the average, making them a segment of the population to watch.

Here are just six top insights from the CivicScience InsightStore™ that show how Gen Z shoppers stand out from others at the supermarket.

Join the Conversation: Where have you cut back most because of inflation?