As a rule of thumb, I won’t even mention the surname “Kardashian.” There are just too many critical events happening throughout the country to give weight to this confusingly infamous family. But today, I’m breaking that rule.

For years, CivicScience has been tracking public opinion of the Kardashians. In the past, attitudes have generally remained consistent, but this year, it seems that people may have finally had enough.

People now dislike the Kardashians and Jenners more than ever.

As you can see, there has been a significant uptick in negative sentiment over the past year. In 2015, 75% of respondents held unfavorable views of the Kardashians. Today that number is 82%. It’s no wonder that the former hit show Keeping Up with the Kardashians has dropped to record-low ratings this year.

Given the media saturation that clings to Kim and her sisters, you may not have realized just how much negative sentiment surrounds them, but the numbers don’t lie.

However, in the spirit of well-balanced writing (though I may have already blown that possibility way out of the water…), here are 5 fun facts about the minority of folks who are still keeping up with – you guessed it – the Kardashians:

1. American Apparel – these fans are 156% more likely than non-fans to favor this tight-fitting and hip retailer.

2. McDonalds – I can’t quite contemplate any explanation for this, but fans of the Kardashians are 70% more likely than non-fans to favor drinking McDonald’s McCafe coffee.

3. Uggs – remember them? Well these fans do. They’re 129% more likely than non-fans to favor the cozy footwear.

4. They’re optimists – surprisingly, one of the strongest correlations we found surrounds the question, “When it comes to US stock markets, would you say that you feel bullish (optimistic) or bearish (pessimistic) right now?” Fans of the Kardashians are 76% more likely than non-fans to say they feel not only bullish, but “very bullish.”

5. They think they’re Kardashians – but without the money. These fans are, yes I’m serious, 132% more likely than non-fans to say they manage their money very badly. Maybe they should focus less of their attention on their celebrity idols, and more attention on the news?

So, there you have it. Negative sentiment towards this famous family (sidenote: does anyone know why they’re famous?) is growing, and the ones that still love them? Well, they like Uggs and McDonalds.

Consider yourself informed.

Interested in more media insights? Check out our recent posts on the growing concern surrounding fake news, and of course, our insights into who each Hogwarts House would have voted for!