CivicScience data show 85% of U.S. adults celebrate Easter. Among this year’s Easter celebrators, 31% say they will stay home for the occasion. The next most popular celebration method is to go to a family or friend’s house (23%). Fourteen percent say they are still unsure how they will celebrate Easter this coming weekend.
Each generation shares similar percentages of celebratory Easter plans, with the exception of those 55 and older who have a fairly large number of respondents saying they aren’t sure of their plans this weekend.
COVID vaccination status varied Easter plans significantly. Those who haven’t been vaccinated and are on the fence about it are the most likely to be staying home with their household (43%). Only 8% of this group intend to visit family or friends, while those who are vaccinated, plan to be vaccinated, or are certain they won’t get vaccinated are each 20% or more likely to visit people outside their households for Easter. Americans who don’t plan to be vaccinated, or are unable to be vaccinated, have the lowest percentage of celebrators staying home this year.
Who is serving a traditional ham this Easter? According to CivicScience surveying of people who plan to serve an Easter dinner, 61% say ham is on the menu. Chicken was also a popular meal plan for the weekend, although it contended with beef.
Where chicken is concerned, it seems to be the most popular among those who earn less than $50,000 per year. At the same time, the lowest income bracket is the most likely to serve lamb.
Sharing the spotlight with Easter dinner are Easter baskets. CivicScience asked more than 2,000 U.S. adults what their favorite classic Easter candy is and, as usual, Reese’s Peanut Butter Eggs claimed the largest percentage of Easter candy lovers. One data point worth noting is that Sweet Tarts Chicks, Ducks and Bunnies doubled from 2% to 4% of U.S. adults this year. While this hardly affects the usual competition, it certainly adds intrigue to what drives consumers to buy a sour or tart candy over a traditionally sweet candy. And, whether or not 2022 is a blip or a sign of change.