To the uninitiated, Netflix, Hulu and Amazon Prime seem exactly the same. But, as each service expands to offer more original content, differences among fans begin to emerge. Since 2014, we’ve been asking people about their opinions towards original content on each of these three platforms.
Fans of each service share some behaviors, but several differences make it possible to spot a Netflix from a Hulu fan from an Amazon Prime Instant Video Fan.
Everyone wants a fitness tracker. Netflix, Amazon Prime Video and Hulu fans are all much more likely to want or own a fitness tracker, as opposed to those who have no opinion on streaming services.
Prime Instant Video fans e-read. People who think Prime Instant Video has the best original content are more likely to have an e-book reader than the other two streaming services. Considering these fans already use the Amazon platform for streaming, it would make sense if they use the Kindle as well.
Hulu fans help others. People who enjoy Hulu’s original content are more likely to volunteer at least once a month.
#Netflix and Wine? Netflix watchers drink wine and beer more regularly than fans of other streaming sites.
Streamers stand by social media. Fans of Netflix, Amazon Prime Video and Hulu rely on social media influence to make choices. Streamers choose clothing, TV and movies, music, food and electronics based on social media influence. Not surprisingly, this group is more influenced by online ads than TV ads.
Amazon Prime Fans use ALL of Amazon. Amazon Prime Instant Video comes free with an Amazon Prime membership, and it seems Prime Video fans use all the services the site has to offer. Prime Video fans are more likely to visit stores and then buy online. They are also more likely to listen to streaming music (offered through Amazon Prime) and research online reviews before making a purchase. Luckily for Amazon, these fans are also more likely to write positive online reviews.
Hulu fans like sports. Hulu fans get off the couch occasionally–they are more likely to attend sporting events regularly.
Netflix watchers love a tense plotline. Fans of Netflix’s original content are more likely to be fans of TV dramas–which makes sense given the dramatic series that populate the site’s original content.
Everyone uses Netflix. Fans of Amazon and Hulu’s original content are still more likely to watch Netflix.
Amazon Prime Instant Video users are older. Those who say Amazon has the best original content are more likely to be 35-54 and earn $100K+ a year.
Hulu fans love to laugh. Fans of Hulu’s original content are more likely to be fans of TV sitcoms. They are also more likely to be fans of TV documentaries.
Netflix fans are more willing donors. People who prefer Netflix’s original content are more likely to be concerned about environmental issues. They are also more likely to donate to environmental, educational, cultural and health charities.
So, there you have it. Just like the platforms themselves, not all fans of these streaming services are the same.