CivicScience | Online Grocery in the Age of COVID-19: More Shoppers Have Had Issues Than Not

General, Retail

Online Grocery in the Age of COVID-19: More Shoppers Have Had Issues Than Not

Image Credit: Photo by NeONBRAND on Unsplash

As a growing number of states are ordering their residents to stay at home, it’s no surprise people are turning to grocery delivery at a higher rate than CivicScience reported last week. As of this writing, when all 16 current state orders take effect on Wednesday, more than 40% of the U.S. population will be officially urged to stay home. 

Now, grocery trips are allowed, but it’s safe to assume that people are still trying to avoid having to go to the store and turning to technology. In fact, grave concern over being in public spaces has risen immensely over the past week. Now, more than half of Americans are ‘very concerned’ about being in public. 

Looking just two and a half days into this week, online grocery shoppers who report to be using it more have increased from 30% to 47%, eclipsing reports last week that most people were buying groceries online the same amount.

There’s a direct correlation between shopping online more for groceries and having strong concerns about going to a physical grocery store. There’s even correlation among those who are shopping online for groceries less; perhaps because they want to social distance themselves from picking up groceries or even the delivery driver. 

However, things haven’t been easy breezy for online grocery shoppers. Among them, more than 30% have had an issue with their purchase, either unable to place an order at all (16%) or having to wait days for groceries (17%). 

It appears suburban grocery shoppers are having the most issues, as they are the most likely to be shopping online for groceries right now.

CivicScience will be reporting on how grocery delivery develops on a weekly basis. 

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