For many, saving habits can be a touchy, even scary subject. While we all want to save more, we don’t often talk about money-spending habits. This report focuses on people who save 6% or more of their take-home pay for retirement, referred to as diligent savers. This group spends, shops, and saves differently than the general population, and with historic data collected since 2015, CivicScience pieces together a compelling profile of behaviors and trends to watch in the future.

Biggest Takeaways:

  • Diligent savers are 21% more likely to be men than women.
  • The more people make, the more likely they are to become a diligent saver.
  • Homeowners are more likely to be diligent savers.
  • Diligent savers are disengaged online. They are less likely to be active on social media platforms. They spend less time on platforms year over year.
  • Diligent savers are less invested in trends overall. They aren’t influenced by social media, and they’re less likely to follow trends in health, cooking or clothing.
  • Diligent savers are 32% more likely to closely monitor their retirement savings.
  • Diligent savers are 38% less likely to be active Instagram users.
  • Diligent savers are health conscious but aren’t interested in trends around working out. They are more likely to own home gym equipment, meaning they might ditch the gym to workout alone.
  • Diligent savers exhibit eco-conscious behavior but are less concerned about climate change.
  • Diligent savers put more away for retirement but are also more likely to give money away to charities than the general population.